A New Look for Easy Rider Bourbon

In Time for National Bourbon Day Hood River Distillers Reintroduces a Kentucky Straight Bourbon Whiskey With New Label Design

Hood River Distillers, the oldest and largest importer, distiller and marketer of distilled spirits in the Northwest, re-launches their four year Kentucky Straight Bourbon Whiskey, Easy Rider. Aged for four years in new, charred American Oak barrels and bottled at 80 proof from glacier-fed spring water from Mt. Hood, Easy Rider’s layered flavors summon notes of summer sweet corn, vanilla, soft malt, and spicy peppercorn with a worn leather finish. The classic Kentucky Straight Bourbon is made for those who seek a life of freedom and independence. 

“Easy Rider is not just a clever name, it is a really good 4-year bourbon. It’s an easy-drinking, go-to whiskey that is great neat, on the rocks or in any classic bourbon cocktail.” says Senior Brand Manager, Keri Meuret. “While our hope is to be out celebrating the rider at events and rallies across the country very soon, we are excited about reinvigorating this brand with a new look.”

While the name and design take inspiration from riders and the motorcycle enthusiast lifestyle, Easy Rider is approachable across audiences with its great-tasting, smooth flavor. The new label designed by creative agency, North, has brought stronger visibility to the brand on shelf , with design elements and a new color palette inspired by motorcycle clubs and shops across the country.  The shift from black to a lighter, more eye-catching presentation is fitting for this bourbon, while keeping the strong brand eagle icon, and tagline, “Live Free. Ride Easy.” 

Easy Rider Kentucky Straight Bourbon is available in 1.0L, 750ML, and 50ML sizes, with the standard 750ML retailing for $24.95. Easy Rider is now available for purchase at the Hood River Distillers tasting room and liquor stores across the greater Pacific Northwest.